AVR Logic techniques

Camera shot rules using Empire online.com - The 30 film shots every film fan needs to know.

I've condensed the list to the shot names and their common perception within western audience to a list that shows ones I think would be easiest/ interesting to manipulate.

Bridging shot - Shows shift in time or place

Cowboy shot - Expectation of shoot act

Dutch tilt - Suggest dissidence  

Establish shot - set scene

Hand held shot - real life

Low angle - Subject heroic/dominant

High angle - alone/isolated

Over shoulder shot - Connection/conversation

P.O.V  - often used by Hollywood for serial killers

Crane shot - as if camera saying goodbye.

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12 principles of animation - I felt that if I wanted to manipulate the animation to make it nonsense I should go through the key principles and analyse each one individually as to how I could twist the expectation of the viewer.

1)  Squash and stretch
Forces of natural world impacting objects. The more exaggerated the more comical

2) Exaggeration
Emphasize and draw attention to portray something as important. Apply exaggeration to a single element for added emphasis.

3) Staging
People don’t know what’s about to happen so preemptive information is given via coloring, lighting, music, sound effects. Sudden movements will also attract attention.

4) Anticipation
Obvious pull back before forward. Moment of stillness

to make following motion really stand out.

5) Motivation
Clearly showing another action will take place

6) Secondary action

Avoid making this more prominent from main as it could confuse the viewer

7) Overlap

One action continuing as another stops

8) Follow through
Waves of movement

9) Balance

Real and sustainable, equal mass on both sides. Heavy objects longer to pick up speed longer to stop moving than light objects

10) Timing

Life to still images, dramatic pause

11) Rhythm
Rhythm from music improves whole feel of animation

12)  Camera movement
Camera angles that can represent a point of view.

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Composition

Rule of Thirds

• By excluding the focal point from the center of an image it forces views eyes to move across the page and interact with it creates a more interesting image
• Provides a bit of background which allows it to tell a story
• Conditioned image of beauty from many mediums dating back to historic works through to modern photography
• Golden rule simplification
• Using counterpoint, creates balance to an image
• having visual information and cues we minimize stress on viewers mind meaning more likely to find the image pleasing than to simply move on.  

Golden rectangle

• Information is more efficiently taken in when presented in this way
• Our brains are programmed to feel pleasure when things benefit us/impact us positively. When seeing the golden ratio we feel this pleasure as it is beneficial for us to absorb information effectively and we then call this pleasure beauty.
• We see on a day to day basis a landscape rectangle. - Subconsciously following through into art?

Rule of odds

• You can’t pair easily and so are left wandering across the composition.
• The eye naturally wanders to the center of the composition which could be made up with negative space, when adding an odd number you create a focal point that is always engaging.
• In relation to this rule 2/Evens can show the direct relationship between element more keenly through may also convey dullness.
• Used throughout the owl and the pussy cat poem in the repetition of lyrics and so could easily be reflected into visuals.

Leading lines

• Allows viewer an uninterrupted journey into image
• Creating a dynamic sequence and adding direction to a piece and emphasis to the focal point.

P.O.V

Framing

Fill the frame

Lines of sight

Some images I did to help me remember the information I was gathering. Sadly blogger won't let me rotate the images but here they are all the same.